About
Turning marketing technology into meaningful customer experiences.
Hi, I’m Anvi, a digital marketing consultant with deep experience leading large-scale MarTech transformations for global brands. Over the last 15 years, I’ve built and led programs that generated more than 100 million digital interactions and $1.2 billion in pipeline for some of the world’s most recognized enterprises.
Between 2015 and 2020, I served as Chief Platform Architect for Cisco’s Digital Customer Experience & Data Science organization. There, I helped build and launch an award-winning marketing automation ecosystem that delivered millions of weekly emails and digital touchpoints to support complex, enterprise-wide customer journeys.
At ABC, I partner with organizations to bridge the gap between Marketing, Sales, and IT—helping teams modernize their operations, accelerate performance, and create digital programs that delight customers. From digital strategy and technology roadmaps to omnichannel campaign execution, I design solutions that make technology work for people.
If you’re ready to bridge the gap between vision and execution, I’d love to help you get there.
Anvi Bui, MBA

