Digital Marketing Trends You Can’t Ignore in 2022
Knowing how your customer wants to digitally interact with your company, then serving that experience, is crucial in marketing to ensure successful customer relationships.
But what are the most popular digital marketing trends we’re seeing in 2022? Below, we break down a few.
Email = Consistent and Still Critical
It may not be as “exciting” as video, but emails can still be a business’s most critical digital marketing tool.
A few reasons for email’s popularity:
Automation
Personalization
Privacy
Visibility
So why is it so important in 2022?
Email allows for most of the interactions and work to be done through an automated process, which is beneficial for companies and ensures consistent communication between a brand and its customers.
Don’t forget that email marketing should still be handled with the same thought and care as any other marketing tool. Email marketing should be well-crafted, interactive and engagement.
AI for Improved Optimization
AI is behind many services today, including chatbots and search engines. AI has the capability to do all kinds of things, like analyzing customer data to help brands gain insightful customer information.
Key Benefits:
Improved CX
Better decision making
Cost savings
Improved efficiency
Higher productivity
Many companies are dipping their toe into the world of AI to help figure out how potential consumers are finding their products and services. Brands are using these insights to attract organic traffic using techniques like content optimization.
Out with Loyalty Clubs, In with Memberships
Loyalty programs no longer have the appeal they once did. Memberships have taken their place in 2022 and for the foreseeable future.
So why are consumers drawn to a membership? One word: exclusivity.
We all want to be a part of something. Membership programs attract more people and influence them to take action to join on their own initiative. Consumers are even willing to pay to join, adding to the elusive exclusivity of said membership. Unlike loyalty programs, memberships offer a sense of urgency to “use it or lose it.”
Companies like Audible, Fableitcs, HelloFresh and more have seen tremendous success with a membership business model. They’ve been successful in creating a sense of “frenzy” with the limited number of products or spots they offer on a monthly basis.
Video Marketing Shows No Signs of Slowing Down
Having a video presence to market products and services has never been more crucial.
More than 80% of internet users in the US view videos each month. Video content is popular because of how easy it is to consume.
Benefits of Video Marketing:
Increases retention
Higher engagement with users
Allows for more personalized content
Allows for quicker/attention-grabbing calls-to-action
Want to Learn More?
Needing additional support to build out your digital marketing plans for 2022 (and beyond)? Reach out to us today and let us know how we can help! contact@abuiconsulting.com