Approach

How I work. How we can co-create.

 

First: Why Now?

The capabilities entering the Marketing, Sales, and IT platform marketplace grow exponentially each year. However: just because they’re available, doesn’t mean they meet the needs of your company.

That’s where I come in. I assess your digital goals (across Marketing, Sales, and IT) and make them a reality by aligning them to your evolving technology stack. my tailored strategies find the right balance for you – by identifying the people, platforms, and process needs (or gaps) at your company.

I Do This By:

  1. Understanding. I immerse myself in your business, products, and programs—at critical company milestones or key decision-making stages.

  2. Designing. I outline clear solutions focused on improving CX, increasing operational efficiencies, and boosting your bottom line.

  3. Delivering. I partner with you on projects requiring short-term, intensive, and specialized industry expertise—freeing you up to focus on management, run-the-business, or other R&D/innovation initiatives for your company.

 

Why It Matters:

  • I don’t just do, I also teach. My job is to enable my clients to upskill their teams in the tools they invest in.

  • I am platform-agnostic with my technology solutions. Meaning: I’m not biased toward any one vendor, agency, or digital tool on the market. I design solutions that work for you, your team, and your business goals.

  • I blend business strategy, fiscal responsibility, and technical feasibility through creative solutioning and tried-and-true industry-best practices.

  • I design technology implementation plans that are clear and backed by realistic goals you already have the means to achieve.

  • I co-create with you to offer clarity, education, and buy-in at every step. I drive your change management processes and provide personalized training to ensure my program successes remain (and grow) long after my project ends.

  • I prioritize detailed documentation for contextual reference, cross-functional alignment, and easy onboarding for new team members.

 

My Experience:

  • Over the course of my career, I’ve designed and led digital programs for a varied portfolio of global enterprises. My programs have resulted in billions of dollars in revenue and over two hundred million customer impressions and conversions. One of the companies I helped build up (as the first employee) was recently acquired by the largest AI consulting agency.

  • I’m always scanning the horizon for competitive shifts in digital marketing. I was the first employee of a $50B company to achieve the highest available certification in their core Marketing Technology platform, Oracle Marketing Cloud (being only 1 of 30 certified worldwide).

  • To share my love of Marketing Technology: I’ve spoken at the largest industry tech conferences (Salesforce and Oracle), am an ongoing guest lecturer for MBA programs, have received numerous industry awards for my global campaigns, and continue to author (and co-author) technology thought leadership material via blogs, academic publications, books, and podcasts.